About
Marketing is where I came up. Commercial ownership is what I do.
In short
I help consumer health and pharma brands grow across the Middle East and Africa. Working as part of regional teams, I provide fractional commercial leadership, shape launch strategies and build key account management programmes that turn plans into action.
My experience spans Johnson & Johnson, Unilever and Mundipharma. During twelve years at Johnson & Johnson, I held marketing roles across Latin America and MENAP in Baby Care, Beauty and OTC. At Unilever, I managed skincare brands including Dove and Vaseline across the Middle East, North Africa, Turkey, Ukraine and Russia. As Regional Marketing Director for Consumer Health at Mundipharma, I led the OTC business across the Middle East and Africa.
Since 2020, I have advised pharma and consumer health companies on growth strategy and commercial execution—helping teams prioritise opportunities, strengthen launches and develop key accounts.
- Based in
- Dubai, UAE
- Training
- Industrial engineer, MBA
- Languages
- English, Spanish
- Elsewhere
Ways of working
How I work with your team
Five habits that carry through every engagement, whatever the market or the brief.
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Inside your team
I work in your meetings and your markets, alongside the people who'll run the plan.
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Regulated by default
Health claims and HCP rules shape the plan from the first draft.
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Distributor first
Plans are built with the partners who have to want to sell your brand.
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Measured every quarter
We agree the numbers that matter up front and review them every quarter.
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Built to hand over
Every engagement ends with a plan your team owns and can run without me.
Next step
Tell me what you're launching or fixing.
Book a 30-minute call. We'll look at where the brand is getting stuck and whether I'm the right person to help. If I'm not, I'll say so.
Book a 30-minute call