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Consumer health & pharma · Middle East & Africa

Build stronger brands. Launch with confidence. Turn strategy into sales.

I’m Henry Rosas, a Dubai-based growth and marketing advisor. I work alongside consumer health and pharma teams to sharpen brand positioning, plan market launches and equip commercial teams to drive growth across the Middle East and Africa.

Let’s discuss your growth priorities See how we can work together

Advised

  • Acino
  • IQVIA
  • Abbott
  • Bayer

Built at

  • Johnson & Johnson
  • Unilever
  • Mundipharma

The method

Introducing the PRISM Method

Five steps that take a brand from a clear diagnosis to a team that runs the plan without me.

Weeks 1–3

Diagnose

Talk to the distributors, doctors, pharmacists and shoppers who decide, and find where the brand loses them.

You getA map of where the brand loses its buyers, and the first lever to pull.

The steps overlap, and most of the work happens inside your team, with the people who'll run it.

Explore the method

Services

Three ways to work together

Most clients start with one and add another as the work grows. Digital, omnichannel and AI work sits inside all three, wherever it saves your team time or money.

Ongoing role

Fractional commercial lead

A senior marketing and commercial head inside your team two to three days a week, usually for 6 to 18 months.

Learn more

Project

Launch and growth strategy

Positioning, market entry and launch plans built around how doctors, pharmacists and shoppers choose. Typically 8 to 16 weeks.

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Programme

Field and channel capability

KAM programmes, pharmacist education and HCP engagement that your team keeps running after I've gone.

Learn more

Route to market

Every route to market

Four people decide whether a consumer health brand sells. The work covers all four, market by market.

01

The distributor

Puts you on the shelf, if they want to sell you.

02

The doctor

Prescribes or recommends you by name.

03

The pharmacist

Recommends you at the counter when the shopper asks.

04

The shopper

Picks you on the shelf or on screen.

Insight · Omnichannel · 5 min read

Why omnichannel fails in healthcare

Read the article

How engagements run

Engagements are planned in weeks, run inside your team, and end with a plan your people own.

See the services
3 weeks
From kick-off to a clear picture of where the brand loses its buyers.
2–3 days
A week inside your team as fractional commercial lead.
90 days
Of coaching after every capability programme, so the new habits stick.

About

Marketing is where I came up. Commercial ownership is what I do.

I spent twelve years at Johnson & Johnson, then ran beauty and skincare brands for Unilever across the Middle East, North Africa, Turkey, Ukraine and Russia. As Regional Marketing Director for Consumer Health at Mundipharma, I led the consumer health business across the Middle East and Africa.

Since 2020 I've advised pharma and consumer health companies directly, including projects with IQVIA for Abbott and Bayer. Right now I'm helping a regional pharmaceutical group with digestive health brands, pharmacist education and KAM.

More about Henry
Henry Rosas
Henry RosasDubai, UAE

Ways of working

How I work with your team

Five habits that carry through every engagement, whatever the market or the brief.

  • Inside your team

    I work in your meetings and your markets, alongside the people who'll run the plan.

  • Regulated by default

    Health claims and HCP rules shape the plan from the first draft.

  • Distributor first

    Plans are built with the partners who have to want to sell your brand.

  • Measured every quarter

    We agree the numbers that matter up front and review them every quarter.

  • Built to hand over

    Every engagement ends with a plan your team owns and can run without me.

Next step

Tell me what you're launching or fixing.

Book a 30-minute call. We'll look at where the brand is getting stuck and whether I'm the right person to help. If I'm not, I'll say so.

Book a 30-minute call